Sample essay topic, essay writing: Organisational Diagnosis - 698 words
Perform a diagnosis of an organization that you are familiar with, using the diagnostic organizational level analysis. Your diagnosis should include an assessment of the organization's performance and an indication of the underlying cause of problems.1. What is diagnosis? Diagnosis is a systematic approach to understanding and describing the present state of the organization.2. The open system: The general diagnosis model based on systems theory that underlines most of OD. The elements in open system model are:- Input: Information, energy, people - Transformations: Social component, technological component - Output: Finished goods, services and ideas3.
Organizational level diagnosis The elements in organizational level diagnosis are:- Inputs: General Environment, Industry Structure - Strategic Orientation: Strategy, Organizational Design - Output: Organization Performance, Productivity, Stakeholder SatisfactionMICROSOFT CARPOINT ANALYSISINPUTo General Environment:- Technology-depends on the advancement the technology, e. g. easy to imitate products/services.- Social and Ethical --- less privacy, accuracy and safety.- Economic --- different income and spending, e. g. crisis in Asia causes less purchasing power.- Political and legal --- government regulation, e. g. taxation, domain name registration, copyright. o Company Industry Structure:- Threat of EntryHigh barriers: brand identification, economies of scale, international market - Intensity of Rivalry among CompetitorsMore online car industries, e. g. AutoByTel, AutoWeb, and Auto Vantage Difficult to maintain unique offerings.- Pressure from Substitute ProductsThe availability of substitute products: traditional dealers, other online car industry.- Bargaining Power of BuyersMore purchase options, more valuable and timely information, and the degree of transaction simplicity.- Bargaining Power of SuppliersR&R - strong brand name, good reputationPower to control the selling process, sales force incentives and compensation, and the message conveyed to customers. STRATEGIC ORIENTATIONa
Strategyo Mission :- Own the largest share of the internet Automobileo Product and Services :- Provide services for new car buying and used class classifieds - Convenient ownership serviceso Market to be served :- People that feel unsatisfied with the current automobile purchasing processo Goal and objectives :- combine best content aggregation and leading edge technology to become consumer destination point of choices for internet car buying - focus on developing scale consumer selection vehicleso Strategic intent :- development on technology - product differentiationo Functional policies :- Dealers have to meet up certain performance requiredb. Organization Designo Core activity system :- Highly use of technology infrastructures - Customized services - Use of e-commerce to support transaction processo Structural system : - Highly differentiation organization - Different departments have own rules and regulation. - E. g. financial and dealer are not connected in specific - Partnership with many offline and online product and services provider such as insurance & financeo Measurement systems :- Feedback from customer - Executive e-mail for employees feedbacko Human resources system :- Highly knowledgeable people - reward system based on employees' ability to innovate and handle a vast amount of informationo Organization culture : - Focus on efficiency e. g. less haggle - An organizational culture that is adaptive to change and continual innovationOUTPUTo It is the most visited online automotive site on the WebAlignmento Input and Strategic Orientation appears sound, e. g. technology and strategic intent, to be a technology leadership needs to know about those new technologies and knows how to use it. o Strategic Orientation and Organizational Design is moderate, it still depends on R&R as a supplier. o Core Activity and Structural System is aligned, there are divisional structure which are related to online auto products/services. o HR system support the Strategic Orientation, to achieve its mission must be supported with well-developed human resources. o Organizational Design and Strategy is aligned, the differentiated strategic intent requires an organization design that focuses on the creation of new ideas, marketing and manufacturingREFERENCEMicrosoft CarPoint Case Study, http://webct. buseco. monash. edu. au/MKW1601 S1 01 04/assignments/04145060 carpoint. pdf, Accessed: 4 May 2004.Rayport, J. F., Jaworski, B. J., 2001, Introduction to E-Commerce, 1st edition, McGraw Hill, USAMicrosoft corperation, 2004, http://autos. msn. com/finance insurance/finance. aspx? src=LeftNav, Accessed: 2004, May 15). Redmon, Wash. (1998, November 24). "MSN CarPoint's Personal Auto Page Wins Big With Customers", < http://www. showroomatfiat. co. uk/press/pap. asp >, (Accessed: 2004, May 15).
Marketing Teacher, The Marketing Environment, , Access Date: 17/05/2004Waddell, D. M., Cummings, T. G. & Worley, C. G. (2000), Organisation Development and Change, Thomson Learning, USA.
Research paper and essay writing, free essay topics, sample works Organisational Diagnosis