Fast Food Advertising to Children Fast Food Advertising to Children Term Paper ID:44874 Essay Subject: This paper examines the practice of marketing fast food and other junk food to...... 6 Pages / 1350 Words 8 sources, 11 Citations, MLA Format 24.00 Paper Abstract: This paper examines the practice of marketing fast food and other junk food to children and addresses the issue of whether such advertising contributes to childhood obesity and disease and whether it should be banned.Paper Introduction: Fast Food Advertising to Children America is a land of speed and convenience We microwave our food frequent fast food drive-thrus and communicate via instant messaging andcell phone text messages We are perpetually in a hurry so fast foodrestaurants and fast food that we can pop from the freezer into themicrowave at home are highly appealing Busy parents juggling work andhome are grateful for shortcuts that can save them time and workersexpected to stay at their desks all day make use of Thestudy found that "ads for nutritious foods promote selected positiveattitudes and beliefs concerning these foods" (Dixon, Scully, Wakefield, White, & Crawford 1311). Food, Inc.
Busy parents juggling work andhome are grateful for shortcuts that can save them time, and workersexpected to stay at their desks all day make use of fast food snacks andmeals from vending machines to comply with strict rules. Medical researchers state that "The UnitedStates has experienced alarming increases in obesity among children andadolescents." (Robinson 1561). New York, 2 9.
Narayan, K. M. Cerealstargeting children are high in sugar content and many times even coatedwith extra sugar. If weavoid buying junk, we will be cutting out our financial support to junk-producing companies, and they will be forced to produce the kinds of foodthat prolong life and health instead of undermining them.
Although a change in bothsituations is necessary, past history on the issue demonstrates that makingsuch changes is difficult due to the pressure of the food conglomerates onCongress and the failure of the FDA to regulate the marketing ofunwholesome food to the American public in general or to children inparticular. As we "vote" at the checkout to promote healthfulfoods, the ads for sugar-laden, trans-fat-loaded children's foods willeventually disappear, because manufacturers will focus on producing foodsthat sell. "Reducing Children's Television Viewing to Prevent Obesity: A Randomized Controlled Trial." Journal of the American Medical Association, 282.16, (1999), 1561-1567. Should we accept this state of affairs?
Bypurchasing wholesome, natural foods that have not been geneticallymodified, highly processed, or laden with sugar and preservatives, we arecasting a vote for the kind of foods we want our children to eat. points out, we as consumers are powerful, and we can vote on what wewant in our food by what we buy at the grocery store checkout.
Not onlyare the food-related conditions of obesity, cancer, and diabetes rampant inour society, children-who in years past only acquired these conditions insmall numbers-are now afflicted with them nearly as much as adults are. Initiatives to banadvertising to children have periodically been suggested through the years, but with little result.
Fast Food Advertising to Children America is a land of speed and convenience. Moreover, wewill be undercutting the advertising of junk foods, which an Australianstudy found was an effective means of adjusting children's diets.
PubMed. Robinson, Thomas N. Story, Mary; French, Simone. "Confronting the Epidemic of Childhood Obesity." Pediatrics, 115, (2 5), 494-495.
In the last analysis, it is clear that our nation's food supply isdominated by huge food producers such as Monsanto whose products compromiseour health and that fast food and junk food producers persist in theirefforts to market unhealthful food to children. Many children's foodscontain high-fructose corn syrup, which has been verified as a cause ofboth obesity and type II diabetes (Bray, Neilsen, & Popkin 537). As Story and French point out,"Multiple techniques and channels are used to reach youth, beginning whenthey are toddlers, to foster brand-building and influence food productpurchase behavior," including "television advertising, in-school marketing, product placements, kids clubs, the Internet, toys and products with brandlogos, and youth-targeted promotions, such as cross-selling and tie-ins.
"Story and French also note that "Foods marketed to children arepredominantly high in sugar and fat, and as such are inconsistent withnational dietary recommendations." Bowman et al.
It is interesting that the foods produced for the children's marketare virtually all nutritionally empty and injurious to the health. Bray, G. A., Neilsen, S.
J., Popkin, B.
M. These findings suggest not only that thesedentary activities of television watching and video game playingencourage obesity through lack of exercise but also that televisionadvertising directed at children plays a part in encouraging children toeat nutritionally empty foods that put pounds on them. Theircafeterias give them hot dogs, hamburgers, and French fries, among othernutritionally imbalanced or nutritionally empty foods, and the vendingmachines are stocked with sodas and candy.
Dixon, Helen G.; Scully, Maree L.; Wakefield, Melanie A.; White, Victoria M.; Crawford, David A.
"Effects of Fast-Food Consumption on Energy Intake and Diet Quality Among Children in a National Household Survey." Pediatrics, 113, (2 4), 112-118. Venkat; Boyle, James P.; Thompson, Theodore J.
; Sorensen, Stephen W.; Williamson, David F. Emphatically not.
The effects on our health as a nation have been deleterious. We are perpetually in a hurry, so fast foodrestaurants and "fast" food that we can pop from the freezer into themicrowave at home are highly appealing. Science Direct. (112) assert that "Fastfood pervades virtually all segments of society including localcommunities, public schools, and hospitals.
Even elementary, middle school, and high school students get fast food at school. "Food Advertising and Marketing Directed at Children and Adolescents in the US." International Journal of Behavioral Nutrition and Physical Activity, 1.3, (2 4), 1-17.
Children's fast food meals at McDonald's and other fastfood restaurants have a high concentration of fat and calories, and theyhave been highly processed as well, so they contain chemical preservativesand additives, and the vitamins and minerals that would normally be in themhave been largely destroyed through processing. Story and French (12) list a number of efforts, from the Action for Children's Television in the early 197 s to the 1974FCC adoption of federal policies that restricted TV advertising duringchildren's programming, and the 1977 petition filed by the Center forScience in the public interest to "ban TV advertising of highly sugaredproducts." In 1978, the FTC proposed a rule banning or severelyrestricting all TV advertising to children, but this failed to pass aswell, and in 198 Congress refused to approve the FTC's operating budgetand removed its authority to restrict advertising (Story & French 12).
Although in 199 , Congress passed the Children's Television Act limitingthe amount of commercial time during children's programming to 1 .5 minutesper hour on weekends and 12 minutes per hour on weekdays, the FCCreinstated its policy on program-length commercials (Story & French 12). As the recent and acclaimed documentary on theU.
S. Monsanto also controls the use of seed, policing farmers tomake sure that they do not save their own seed for use in planting cropsbut must buy its genetically reengineered seed and its accompanyingchemical herbicides, which also end up in our food. Ina recent policy statement, the American Academy of Pediatrics Committee onNutrition decries an "'epidemic' of excessive weight and frank obesity inchildren" (Caprio & Genel 494). We have become a nation of fastfood eaters, and that food is killing all of us.
Cancer is a result of adisordered diet that produces inflammation in the body, and the StandardAmerican Diet, or SAD, is rife with foods that cause inflammation, including white flour, white sugar, saturated fats, trans fats, andprocessed meats-all foods featured heavily in advertisements to children. It must be acknowledged that children are a vulnerable target groupfor fast food advertising because of their lack of experience in sortingthrough messages to identify which can be trusted and which cannot.