Discuss The Relationship Between Media And Information Technology

Sample essay topic, essay writing: Discuss The Relationship Between Media And Information Technology - 1021 words

.. the traditional television, 'broadband' is perhaps the most ominous. While cable companies have been slow to invest in costly video-on-demand technologies, the more practical route for VOD is likely to come in the form of 'streaming video' over the Internet. Advances in compressing data and sending it through high-speed cable, phone lines or satellite has now made it practical to deliver top-quality audio and video to personal computers. One particular area of success concerning the relationship between television and the Internet was during the summer with Channel 4's Big Brother series.

The series, put 10 'contestants' in their 20s and 30s, to live together for nine weeks in a purpose-built house where 24 cameras and 30 microphones recorded everything they did. At times, there were an estimated ten million viewers/voyeurs logged onto the live web broadcast of the programme. The series, broadcast simultaneously on television and on the Internet helped promote the Internet as a medium of broadcasting, something that the general public had perhaps not considered. At the moment, most people see the Internet primarily as a text and graphics medium, with the odd bit of short video footage, but what Big Brother has stressed is that this is changing: the two can be used in conjunction with one another, ultimately creating one audio and visual platform. The relationship between television and the Internet is growing stronger. Digital technology is linking television with a broader element of interactivity

As broadband technology becomes more commonplace, it is easy to see how TV and Internet campaigns will merge as these media converge. One example of how this idea of convergence is being taken seriously comes from the proposed merger between America Online (AOL) and Time Warner. This merger is one of the clearest indications yet of the Web's incredible momentum. The two companies are aware that to stay ahead in their competitive sectors they must work together. The grand strategy would appear to be to provide both the transmission services and the content.

Communications and entertainment may soon be delivered via the same pipeline. It's possible that Time Warner will make its videos available via AOL or the Web someday soon. It seems to be a good example of how the relationship between Media (Time Warner) and Information Technology(AOL) is being strengthened. Other companies such as Time Warner rivals Disney are starting to realise the implications of such mergers. They fear that AOL's 23 million or so customers will now be directed straight to Time Warner pages such as CNN rather than be given the choice of visiting the Disney owned rival to CNN, ABC news8. When ISP's such as AOL start collaborating with media conglomerates such as Time Warner they are put in a position of power due to the audience numbers they can reach.

It seems that the convergence of television and computing will happen one of two ways: either by adding internet connections to the television through a set-top box, or by embedding a standard television receiver to the computer. Whichever becomes the most used, it is widely understood that some form of convergence will take place between the two technologies turning the television into a home terminal for access to and interaction with networked interactive technology, programmes and services. There are of course disadvantages. It's argued that the television monitor was not designed to cope with the type of graphics available on a computer and so internet pages would not look as good. However, this is likely to change as and when televisions start to get designed with the internet in mind. Currently though, it's understood that the television is not a computer screen and as a result the interactive internet facilities available through set-top boxes tend to be a lot simpler than those available from a personal computer.

Also, the technology to allow for constant video streaming on the internet isn't widely available yet so in many cases people are finding television on the internet a bit slow and jerky. This will no doubt improve as more and more people upgrade their internet connections. In conclusion then it is possible to say that convergence is definitely a current issue and one that will bring Media and Information Technology so close that soon, it might not be able to tell one from the other. Of course, what might also happen is a certain element of divergence. Digital television, portable hand-held devices, PCs, mobile phones will all have some form of internet access but they'll all differ in a way that might even drive them apart.

Also, with so many entry-points into the internet, an increasing amount of people would have the right and in theory, the ability to publish on the internet to the extent that it may be hard to find trustworthy sources. More often than not, the sources considered trustworthy on the internet are ones that have built up a reputation off-line. In 1993 fewer than 50 news organisations had an internet presence. Today there are thousands of news-based websites - from various sectors of the media - with more appearing monthly. This is evidence of the trend that media companies are utilising Information Technology to reach a wider audience.

Finally then, it must be said that this trend for convergence - bringing Media and Information Technology together - is one that seems to be here to stay, at least for the immediate future. Soon, it might be possible to access all forms of media from one appliance or all forms of media may in fact become one - reached from a number of appliances. Just like the success of the internet, it's hard to predict what might happen. References1. Stone, Andrew. Great E-xpectations, The Times, 2nd October 20002. Ibid3.

Breitzer, Frith. Judging E-books by their covers. Macworld. com, July 20004. O'Leary, Mick. Bartleby. com Reworks free E-book Model, Information Today, October 20005. Keegan, Victor. Online: Second Sight, The Guardian, 3rd August 20006.

Wakefield, Jane. King of Interactive TV? It's Britain. ZDNet(UK), October 20007. Trefgarne, George. TV and Internet will converge, The Daily Telegraph, 26th August 20008.

Grimes, Christopher and Hargreaves, Deborah. AOL and TW face set-top box demands, Financial Times, 11th September 2000Word Count: 2256.

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